Why Does a Chatbot Increase Sales?
Research shows that 68% of customers abandon an e-shop if they don't get an answer within 60 seconds. A chatbot responds instantly, 24 hours a day, 7 days a week – no waiting, no frustration.
4 Concrete Ways Chatbots Boost Conversions
1. Instant Answers to Product Questions
Customers ask: "Is size XL available?" or "How long is delivery?" Instead of waiting for an email or phone call, customers get an answer in 2 seconds. Drift research showed conversions increase by 15–30% when customers get instant answers.
2. Proactive Product Recommendations
The chatbot monitors customer behavior on the website. If they spend 2 minutes looking at a product but don't add it to the cart, the chatbot initiates contact: "Looking for tennis shoes? I have 3 recommendations based on your browsing."
3. Abandoned Cart Recovery
70% of customers don't complete their purchase. A chatbot can re-engage customers who abandoned their cart on their next visit, offering help or a discount code.
4. Shorter Decision Time
The longer a customer hesitates, the lower the chance of purchase. The chatbot answers last-minute doubts – shipping, returns, warranty – and the customer buys.
Real Numbers from Online Stores
| Metric | Before Chatbot | After Chatbot | |
|---|---|---|---|
| Conversion rate | 1.8% | 2.4% (+33%) | |
| Average order value | £42 | £51 (+21%) | |
| Cart abandonment | 72% | 61% (-11%) | |
| Support costs | £530/mo | £140/mo |
How to Get Started
- Register for free at SiteBot24 – 50 credits to try
- Upload your FAQ (products, shipping, returns)
- Add widget to your site – one line of JavaScript
- Monitor results in real-time dashboard
Conclusion
A chatbot isn't a luxury for large stores – it's a necessity for any online business that wants to stay competitive. At £0.02 per response, the investment pays back within the first month.